The
Founder's
List

Twenty five people put their name on this brand before it was anything. Their names stay on it for as long as it exists. This is the only time that list is open.

25
TOTAL SPOTS
$100
ONE TIME
Never
REOPENED
01
WHAT THIS IS

A Number, Not a Membership

Chuck's is a Texas clothing and supply company built on the coast, the ranch, the river, and the belief that the water points back to the One who made it. It is small on purpose. It gives away ten percent of its profits on purpose. It is going to be here in twenty years on purpose.

The Founder's List is the record of who was standing here at the start.

Twenty five spots. One hundred dollars each. Numbered 001 through 025.

Number 001 is not for sale and never was. It belongs to Chuck Costanza, the man the company is named for. The list opens at 002.

You are not buying a discount club. You are buying a permanent line in the record of a company, and the line has your number on it.

"Chuck's doesn't chase the obvious."

COMPANY ETHOS

02
WHAT YOU GET

Five Things

Four of them cannot be bought again at any price. The fifth just makes the gear cheaper for the rest of your life.
01

Your Number, Signed

A hand numbered, hand signed Founder card. Not printed in a batch of a thousand. Yours has one number on it and there is exactly one of it.
02

Your Name on the Wall

The Founders page on chucksco.com. Your name, your number, permanently. That page does not come down in a redesign, a rebrand, or a migration. It is the one page that is never touched.
03

First Access, Every Drop

Founders see every release and every pre order before anyone else. When something sells out in an afternoon, you were never in the race.
04

A Vote on the Giving

Chuck's gives away ten percent of its profits. Founders vote on which organization joins the list next. Twenty five people decide where the money goes.
05

Ten Percent Off. For Life.

A permanent discount code on everything Chuck's sells, for as long as Chuck's sells anything. There is no expiration, no minimum, and no fine print. It runs on trust, which is the same thing this whole list runs on.
What it is not. This is not equity, it is not a loan, and it does not carry a share of profits. Nobody is promising you a return. You are backing a person and a company you believe in, and getting a permanent place in its record for doing it.
03
WHY TWENTY FIVE

Small Is the Point

This list started at one hundred. It got cut to twenty five, and the number came down for a reason that matters.

One hundred names is a mailing list. Twenty five names is a group of people who can all fit around a fire. At twenty five, a Founder is someone Ben can call by name and remember what they do for a living. At one hundred, a Founder is a row in a spreadsheet.

The scarcity is not a marketing tactic. It is the product.

A permanent place in a company's record is only worth something if the record is short.

THE LIST
001
002
003
004
005
006
007
008
009
010
011
012
013
014
015
016
017
018
019
020
021
022
023
024
025
CLAIMED
OPEN
001 GIFTED TO CHUCK COSTANZA

The promise, in writing. When the twenty fifth spot is claimed, the Founder's List closes permanently. There will be no second batch, no Founder II, no higher priced reopening in a better year. Ben has put this in writing to his own future self so that when the temptation comes, and it will, the answer is already on paper.

04
WHERE IT GOES

What Your Hundred Does

Twenty five spots is twenty five hundred dollars. That is not a fundraise. It is the difference between a good year and a slow one at this stage, and here is exactly what it touches.

Into the Work

Where the money lands
  • Print runs on the next drop, ordered in full instead of trimmed to what is affordable
  • Fabric and blank upgrades on pieces meant to last
  • Photography with the people who shoot this coast better than anyone
  • The unglamorous back end: filings, software, and the boring things that keep a company legitimate

Tend & Keep 10%™

Genesis 2:15
  • Ten percent of profits are given away, across the board
  • Half to coastal habitat, water, and conservation work
  • Half to faith and community organizations
  • Founders vote on which organization is added next
05
THE ASK

One Hundred Dollars, Once

$100
ONE TIME · TWENTY FIVE SPOTS
No renewal, no annual fee, no auto charge, nothing to cancel. You pay once and your number is yours. If you want to be on this list, the whole transaction is a phone call and a payment, and then your name is on a page that outlives the conversation.
HOW IT WORKS

Take a Number

Twenty four spots are open. When they are gone the list closes and it does not open again.

CALL OR TEXT
903 · 352 · 7444
EMAIL
ben@chucksco.com
ONLINE
chucksco.com
BEN COSTANZA · FOUNDER